Colgate and School Road Publishing partnered to create and run content across WOMAN & Thrive print and digital platforms. The task was to educate consumers with a natural mindset about the new Colgate Smile For Good Toothpaste. Colgate understood that consumers are looking for more conscious, natural options in their everyday lives.

The opportunity was to create compelling, engaging solutions that share the Colgate Smile. The editorial mentions hopes to add a level of trust and preference for Colgate. Featuring stories such as 5 steps to an expertly simple, natural routine were written as a way of seamlessly integrating Colgate in advertorial. 

Colgate Partnership was supported by: 

  • All content was repurposed for & 
  • Social media posts on Facebook & Instagram linking to online articles with specialised social amplification by our in house digital manager
  • Editorial mention with native pack shots e.g. Beauty News
  • Digital display ads