Our promotional solution for Elemental Auckland Festival in WOMAN included a 9-page flip cover execution, digital content, social media, digital brand assets plus print brand advertising. Auckland Unlimited’s mandate is to promote the city as a domestic tourism destination through one-of-a-kind local events. Elemental Auckland comprises curated experiences celebrating the culture, cuisine and creativity of Auckland.

At the heart of this is diversity - of culture, genre, beliefs and experiences. Our client wasn’t looking for a traditional event promotion. They wanted to celebrate what made it unique. Custom content created by School Road Content Studio enabled Auckland Unlimited to showcase the incredible women involved. This campaign was created in conjunction with the team at WOMAN magazine, and included editorial, design, photography, and social assets.