Thrive created a series of editorial stories to feature in print and digital format.  These features were created under a content partnership with Mitsubishi. In June 2021,  this features primary focus was electric cars. Which seamlessly included the benefits and features of the model. Thrive editors ensured the content was relevant, engaging and inspiring to our key identified consumer groups - New
Zealand explorers, adventurers and specifically those looking to purchase an electric car.

This feature was pushed across our digital ecosystem, including the website, plus supporting digital & sponsored social media.